An exclusive, fast-paced two-hour perfumery battle hosted at the Richmond School of Perfume in London. Fourteen VIP guests, influencers, and cultural icons—divided into two teams of seven—will dive into the art of olfaction, master essential blending techniques, and craft an original fragrance under the direct guidance of master perfumers.
Participants receive an elite crash course on top, heart, and base notes. Guided by master coaches, teams explore raw accord combinations, learn precise olfactory ratios, and establish their creative direction.
Teams head to their creation stations. Working with premium essential oils and rare aroma compounds, each team collaborates, formulates, and bottles their final submission under high-pressure supervision.
Each group presents their signature creation to the judging panel, articulating the concept, inspiration, and target audience behind their scent.
Judges evaluate the entries based on balance, creativity, sillage, and commercial potential.
Exclusive luxury perfume hampers and full academic scholarships to the Richmond School of Perfume.
Selected by master perfumers to have their bespoke creations professionally manufactured, produced, and launched across British and international markets.
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